Muscat:Otech, the technology arm of Omantel, has entered into a Memorandum of Understanding (MoU) with Publicis Sapient to explore a strategic collaboration focused on accelerating enterprise AI adoption and technology transformation across Oman, the Middle East, and Africa.
According to Oman News Agency, the collaboration aims to leverage Otech's regional technology capabilities alongside Publicis Sapient's enterprise AI platforms and global industry expertise. This partnership is expected to help organizations modernize technology, improve operational efficiency, and transform customer experiences.
Otech's expertise includes cloud computing, infrastructure, cybersecurity, enterprise platforms, smart city solutions, and managed services. Meanwhile, Publicis Sapient will bring its enterprise AI platforms and extensive experience in delivering complex technology transformation programs to the table.
The collaboration will explore opportunities for enterprises to modernize legacy systems, adopt and scale AI solutions, and transition from experimentation to practical implementation, resulting in measurable business outcomes. The partnership seeks to merge local market knowledge with global expertise to enhance organizational operations and customer service.
Potential areas of cooperation include solution design, innovation workshops, joint market initiatives, client engagement, and identifying strategic opportunities in priority sectors. Eng. Maqbool Salim Al Wahaibi, CEO of Otech, emphasized the importance of partnerships to connect technology capabilities with global expertise, aiming to modernize systems and apply AI for improved performance and service delivery, in line with Oman Vision 2040.
Bassel Kakish, CEO of Publicis Groupe Middle East & Türkiye, highlighted that the memorandum reflects the ambition of both companies to contribute to the digital economy in Oman and advance technological innovation, supporting sustainable growth through the adoption of emerging technologies.