Muscat: The Ministry of Housing and Urban Planning continues to implement the Surouh initiative, aimed at developing integrated residential neighborhoods with comprehensive services. Several projects under the initiative have already achieved high sales rates in their early phases, exceeding 80%, reflecting strong public and investor confidence in this holistic housing model.
According to Oman News Agency, the Surouh initiative includes 18 integrated residential projects across Oman’s governorates, covering over 6 million square meters and comprising more than 9,950 housing units, with an estimated investment value exceeding RO 500 million. The ministry highlighted that the initiative has engaged over 360 Omani employees in its execution while benefiting 145 small and medium enterprises (SMEs) in construction works-reinforcing local economic empowerment. Additionally, integrated planning and service coordination have reduced infrastructure costs by more than 45%.
Key ongoing projects include Al-Naseem Neighborhood in Barka, South Al Batinah, which spans 355,000 sqm, offering 1,051 housing units with 60% sales recorded and investments worth RO 80 million. In Nakhal, Al Laban Neighborhood features 1,442 units across 646,000 sqm, with RO 111 million investment and 26% sales to date. Hisn Al Zain in Bidbid, A’Dakhiliyah, is a standout project with 75% sales, comprising 639 units on 286,000 sqm and RO 30 million investment.
Majd Neighborhood in Sohar has attracted significant interest, with 77% of its 1,057 units sold across 370,000 sqm, supported by an RO 50 million investment. Similarly, Al Shurooq in Salalah, Dhofar, is a modern model with 558 units on 324,000 sqm, an RO 35 million investment, and a 79% sales rate.