Muscat: The Sports Flame 2026 event, one of the Sultanate of Oman's premier summer sports and entertainment festivals, will officially open this Tuesday, at Oman Convention and Exhibition Centre.
According to Oman News Agency, the two-day event provides a dynamic sport, commercial, and marketing platform for small and medium-sized enterprises (SMEs) and entrepreneurs. It enables them to capitalize on the anticipated public turnout through available participation opportunities in product and service offerings, retail outlet operations, food and beverage provision, as well as logistical, technical, marketing, and other event-related services.
The "Sports Flame" event is committed to maximizing the utilization of local capabilities and expertise while creating opportunities for companies, suppliers, and SMEs to take part in the execution of works and the delivery of associated services. This approach contributes to retaining a greater share of expenditure within the national economy and enhancing local value addition. The reliance ratios on local suppliers and the value of contracts awarded to them will be determined based on the final data pertaining to contracts, procurement, and operations.
Sports and entertainment events play a pivotal role in building an interconnected economic ecosystem encompassing event organizers, sports and entertainment facilities, SMEs, restaurants and caf©s, technology, marketing, transport, and logistics companies, among other activities. This is achieved through increased participation of local enterprises, greater reliance on national suppliers, the development of Omani competencies, and the encouragement of investment in sports and entertainment products and services.