Google: Google is expanding Gemini's capabilities on Android with a new feature that weaves the Google Play Store directly into the assistant, allowing users to search for apps, discover new ones and purchase digital content without leaving the conversation.
According to Oman News Agency, first showcased at Google I/O 2026, the Play Store integration is now rolling out gradually to users. With the update, users can ask Gemini to find apps tailored to specific needs - a navigation app for international travel, for instance, or a meal planner and task manager. Gemini can then open the app's page directly within Play Store, making downloads faster and more seamless.
Users can also buy Google Play gift cards through Gemini and purchase digital items within apps already on their devices, without navigating multiple menus. The rollout is underway for Android users aged 18 or older with a personal Google Account and the Gemini Apps Activity setting enabled. The feature is not available for Google Workspace accounts at launch.
Google sees the real challenge not in installing apps, but in finding the right one among millions on Play Store, where conventional searches often fall short. Gemini steps in by understanding user intent rather than relying solely on keywords, suggesting the most relevant apps for the task. The integration is part of Google's broader push to make Gemini a full-fledged digital assistant, following recent integrations with Chrome, Google Wallet, Messages and Phone.
The aim is to let users accomplish tasks through a single conversation with Gemini, rather than switching between multiple apps, so they simply say what they need and the assistant handles the rest.